What is a label?
We appreciate it’s a strange question, particularly when it’s asked by an established label printing company. However, the content of a label and how it is produced has changed dramatically over the years.
Our business is still 95% “labels” but the definition of a label, or rather where we can print a label, is a moving feast. As technology evolves and our capabilities have developed, so too has our ability to supply our customers with cutting edge production on a wide variety of materials.
For example, when we think of a traditional label, we might picture the information on a medicine bottle, or the design on a bottle of water or jar of pasta sauce. Of course, this aspect is a huge part of our business. However, our customers are increasingly looking for new, innovative ways to market and sell their products.
There are also legal considerations for manufacturers as they are required to include ever-increasing amounts of consumer information. Whether it’s printing the design or product information on a box, sachet, wrap, pouch or medical foam pad we have the quality solutions to meet their requirements.
In many ways, and in many companies labelling is being considered as a big part of packaging rather than being viewed as a separate element. Whereas labels were once viewed as an additional step in the wider packaging process, the boundaries have now become a little blurred. This is why we have invested so heavily in our technology, processes and people to ensure we are constantly at the forefront of new developments and can grow with our customers.
We are led and limited by our machinery and as we have grown over the decades so too have our key strengths.
From a business solely focused on predominantly traditional labels to the business you see today – working with a range of materials and across a range of industries including pharmaceutical products and day-to-day grocery goods.
Kingfisher has always prided itself on staying ahead of the game. We constantly monitor the market, identify the next machine purchase to take the business forward, and then maximise our capabilities on the machinery. This was the case when we first moved into medical labelling. Printing on foam pads was a fresh challenge for us but through our investment in technology and our flexible approach to innovation and process management, we unlocked new and exciting opportunities.
And Kingfisher’s flexibility and agility are arguably two of our biggest assets. We love a challenge! We look at an opportunity and think how can we do it quicker and better? How can we drive quality and service?
Whether we’re working with large multinational organisations or local businesses, our approach to quality and service is always the same; our focus is on delivering total customer satisfaction.